Privacy Policy
Financial Advice London (the “Website”) is operated by Financial Advice London (“we”, “us”, “our”). We are the data controller for personal information collected through this Website.
If you have any questions about this policy or want to use your data rights, email: privacy@financialadvicelondon.com.
What this Website does
This Website provides information and allows you to request to be contacted about financial advice. We may pass your enquiry details to a suitable third-party financial adviser or firm.
Information we collect
Information you provide
If you fill in a form, contact us, or request a call-back, we may collect:
Name
Email address
Phone number
Postcode / location (if you provide it)
The type of help you’re looking for (e.g., mortgage, remortgage, buy-to-let, pensions, investments, protection)
Any other details you choose to include in your message
Information collected automatically
When you use the Website, we may automatically collect limited technical information, such as:
IP address
Browser and device type
Pages you visit and how you interact with the Website
Approximate location (derived from IP)
Cookies and similar technologies (see “Cookies” below)
Why we use your information
We use your information to:
Respond to your enquiry
Match your enquiry to a relevant third-party adviser or firm
Improve the Website and understand how it is used (analytics)
Prevent fraud, misuse, and protect the Website
Meet legal and regulatory obligations where applicable
Our legal bases (UK GDPR)
We process personal information under one or more of these legal bases:
Consent (for example, where you ask us to contact you)
Legitimate interests (for example, operating and improving the Website, and routing enquiries appropriately)
Legal obligation (where we must comply with the law)
Sharing your information
We may share your information with:
Third-party financial advisers/firms so they can contact you about your enquiry
Service providers that help us run the Website (e.g., website hosting, analytics, email)
Authorities or professional advisers where required by law
We do not sell your personal information.
How long we keep your information
We keep personal information only as long as needed for the purposes above, including handling your enquiry and meeting any legal requirements. When it is no longer needed, we delete it or anonymise it.
Your rights
You have rights over your personal information, including:
Access (ask what we hold about you)
Correction (fix inaccurate data)
Deletion (ask us to delete your data, where applicable)
Restriction (limit how we use your data)
Objection (object to certain processing)
Data portability (receive a copy in a usable format)
Withdraw consent (where processing is based on consent)
To exercise any of these rights, email: privacy@financialadvicelondon.com.
International transfers
Some of our service providers may store or process data outside the UK. Where this happens, we use appropriate safeguards to protect your information.
Cookies
We may use cookies and similar technologies to:
Make the Website work properly
Understand how visitors use the Website (analytics)
You can control cookies through your browser settings.
Links to other websites
The Website may link to third-party websites. We are not responsible for their privacy practices. Please review their privacy policies.
Security
We use reasonable technical and organisational measures to protect your information. However, no method of transmission over the internet is 100% secure.
Contact
For privacy questions or requests, contact:
privacy@financialadvicelondon.com
Updates to this policy
We may update this Privacy Policy from time to time. The latest version will be posted on this page.